Hi, i am Tajdin Hassan. I love to study about strategy, planning and how convert ideas into reality.
My deep passion in Digital Marketing has led me into successful launch
of news media business transformation model. I have successfully planned and executed the rebranding project
of The Daily Star known as “Join The Journey” both in Print and Digital platform. I have also led 15+
strategic projects with both local and international partners.
I have represented The Daily Star in World News Congress in Washington DC in May 2015 and Digital Media Congress in Hong Kong in November 2015. Apart from that I have attended number of training and workshops in Germany, Switzerland, Singapore, Bangkok and Srilanka. I'm a contributor in Bangladesh Brand forum. I have done my executive MBA from IBA and currently I am also the President of Alumni Association of Brac University.
Check out my site to know more about me and if you have any thoughts, feel free to send me a mail at email@example.com.
Head of Marketing/
The Daily Star
January 2016 - Present
In charge of marketing and branding. Currently working on digital transformation project as a part of creating a sustainable business model.
Business Development Manager /
The Daily Star
Jan 2015 - Dec 2015 Was in charge of exploring business development and marketing opportunities and aligning them to the strategic goal of The Daily Star.
Pricing Manager /
Feb 2014 – Jan 2015
GPI (General Price Increase)
I worked as a country Project lead for GPI 2015 project where I was accountable for GPI planning of my country and deliver the compliance target as desired.
Robi Axiata Limited/
Nov 2013 – Jan 2014
General Manager -EPMO (Enterprise Program Management Office)
Jan 2013 – Oct 2013
British American Tobacco/
Sep 2006 – Dec 2012
Strategy Master 2016
The Daily Star Strategy Master 2016’has taken place at different universities of Dhaka division from April 4 to April 19.
To read more, click this link.
Rise High Bangladesh
The Daily Star and local cement manufacturer Crown Cement jointly organised a campaign styled “Rise High Bangladesh” with a view to promoting innovative export-oriented business ideas for the youth. A competition was held among teams with the best business ideas.
Foodiez Choice Awards
Daily Star Foodiez Choice Awards is the yearly recognition program by www.thedhakafoodies.com, where food lovers from all across the country can vote online and help find out the top restaurants in each cuisine, and category.
A bold but a thoughtful leader who has brought a vision of change, far broader than
" a tweak here and a tweak there".
Currently working as "Head of Marketing" in The Daily Star, the leading English daily of the country. My deep passion in Digital Marketing has led into successful launch of news media business transformation model. I have successfully planned and executed the rebranding project of The Daily Star known as “Join The Journey” both in Print and Digital platform. I have also led 15+ strategic projects with both local and international partners. Currently I am working on digital transformation project as a part of creating a sustainable business model. Everyday I push myself to bring a new idea to reality. To get an impression of my inner thoughts you can read some of my articles on my blog.
- Strategy & Planning
- Digital Marketing
- Talent Management
IBA, University of Dhaka /
Executive MBA, Finance
BBA, Dual Major (Marketing, Finance)
Notre Dame college/
HSC, Business study
Ideal school & college/
SSC, Business study
Strategic partners in 2016
New projects in 2016
Hours worked hard
Cups of coffee in 2016
IVLP 2019 A wonderful experience
The International Visitors Leadership Program (IVLP) is an exclusive exchange programme by the Department of State, USA. It boasts worldwide recognition, as professionals from all around the globe become a part of it. Participants are nominated and selected annually by US Embassies in countries around the world.
News Link: https://www.thedailystar.net/star-youth/news/ivlp-2019-wonderful-experience-1728535
Star’s marketing head wins South Asian Business Excellence Awards
The Head of Marketing of The Daily Star, Tajdin Hassan, got awarded ‘Best Marketing professional of the year – Print Media’ at South Asian Business Excellence Awards 2017.
Star’s marketing head among top 40 global marketing leaders
Bangladeshi English newspaper The Daily Star has won big at the prestigious South Asian Digital Media Awards 2017 jointly presented by WAN-IFRA, the World Association of Newspapers and News Publishers, and Google.