01.

Blogs

Rise of the world’s most powerful Editor

Facebook, which is fundamentally a software company, with 2.0 billion active monthly users, has become the most influential medium when it comes to deciding which news to consume in digital space. On average, internet users worldwide spent 2 hours in social networking and every week more than half of the internet users across the globe […]

Daily Star launches Facebook Messenger Bot

  It is no surprise that today’s consumer market is heavily influenced by digital devices, especially smartphones. From making purchases to being guided on what to wear to even training your mind to believe certain narratives (think of the countless listicles on Business Insider, Huffington Post, and the like), our smartphones have morphed into being […]

02.

About
Me

Hi, i am Tajdin Hassan. I love to study about strategy, planning and how convert ideas into reality. My deep passion in Digital Marketing has led me into successful launch of news media business transformation model. I have successfully planned and executed the rebranding project of The Daily Star known as “Join The Journey” both in Print and Digital platform. I have also led 15+ strategic projects with both local and international partners.

I have represented The Daily Star in World News Congress in Washington DC in May 2015 and Digital Media Congress in Hong Kong in November 2015. Apart from that I have attended number of training and workshops in Germany, Switzerland, Singapore, Bangkok and Srilanka. I'm a contributor in Bangladesh Brand forum. I have done my executive MBA from IBA and currently I am also the President of Alumni Association of Brac University.

Check out my site to know more about me and if you have any thoughts, feel free to send me a mail at mdtajdinh@gmail.com.

03.

Work
Experience

Present

Head of Marketing/ The Daily Star
January 2016 - Present
In charge of marketing and branding. Currently working on digital transformation project as a part of creating a sustainable business model.

2015

Business Development Manager / The Daily Star
Jan 2015 - Dec 2015 Was in charge of exploring business development and marketing opportunities and aligning them to the strategic goal of The Daily Star.

2014

Pricing Manager / DHL
Feb 2014 – Jan 2015
GPI (General Price Increase)
I worked as a country Project lead for GPI 2015 project where I was accountable for GPI planning of my country and deliver the compliance target as desired.

2013

Robi Axiata Limited/ Nov 2013 – Jan 2014
General Manager -EPMO (Enterprise Program Management Office)

2013

Chevron / Jan 2013 – Oct 2013
Commercial Analyst

2006

British American Tobacco/ Sep 2006 – Dec 2012
Multiple Roles

04.

Notable
Initiatives

Strategy Master 2016

The Daily Star Strategy Master 2016’has taken place at different universities of Dhaka division from April 4 to April 19.

To read more, click this link.

 

Rise High Bangladesh

The Daily Star and local cement manufacturer Crown Cement jointly organised a campaign styled “Rise High Bangladesh” with a view to promoting innovative export-oriented business ideas for the youth. A competition was held among teams with the best business ideas.

Foodiez Choice Awards

Daily Star Foodiez Choice Awards is the yearly recognition program by www.thedhakafoodies.com, where food lovers from all across the country can vote online and help find out the top restaurants in each cuisine, and category.

05.

Skills

A bold but a thoughtful leader who has brought a vision of change, far broader than " a tweak here and a tweak there".

Currently working as "Head of Marketing" in The Daily Star, the leading English daily of the country. My deep passion in Digital Marketing has led into successful launch of news media business transformation model. I have successfully planned and executed the rebranding project of The Daily Star known as “Join The Journey” both in Print and Digital platform. I have also led 15+ strategic projects with both local and international partners. Currently I am working on digital transformation project as a part of creating a sustainable business model. Everyday I push myself to bring a new idea to reality. To get an impression of my inner thoughts you can read some of my articles on my blog.

Leadership
85%
Strategy & Planning
90%
Consultancy
80%
Digital Marketing
75%
Talent Management
85%

06.

Testimonials

07.

Education

2015

Google Squared/ Digital Marketing
2015

2012

IBA, University of Dhaka / Executive MBA, Finance

2006

BRAC University/ BBA, Dual Major (Marketing, Finance)

2002

Notre Dame college/ HSC, Business study

2000

Ideal school & college/ SSC, Business study

+

Strategic partners in 2016

+

New projects in 2016

+

Hours worked hard

+

Cups of coffee in 2016

08.

News
Coverages

Star’s marketing head wins South Asian Business Excellence Awards

The Head of Marketing of The Daily Star, Tajdin Hassan, got awarded ‘Best Marketing professional of the year – Print Media’ at South Asian Business Excellence Awards 2017.

Star’s marketing head among top 40 global marketing leaders

Bangladeshi English newspaper The Daily Star has won big at the prestigious South Asian Digital Media Awards 2017 jointly presented by WAN-IFRA, the World Association of Newspapers and News Publishers, and Google.

The Daily Star wins big at South Asian Digital Media Awards

Bangladeshi English newspaper The Daily Star has won big at the prestigious South Asian Digital Media Awards 2017 jointly presented by WAN-IFRA, the World Association of Newspapers and News Publishers, and Google. 

08.

Say
Hello

Address:
64-65, Kazi Nazrul Islam Avenue,
Dhaka-1215